1. Means of infopreneur
Infopreneur is a new phase that was inducted by Harold F. Weitzen in 1988 as “a Person who gathers, organizes and disseminates information as a business venture or as value added service”. Business can define as person or an organization provides goods and services for who needs those. In this case each and every person may try to do a business and earn money. In real world can be seen millions of business around the world. We are living in the heart of the information era. What Infopreneur does is he gathers all the information and adds a commercial value to that information.
Before this new phase introduced to market there was a phase “Entrepreneur”. An entrepreneur is person who has strategy in order to achieve a profit. Strategy is seeking opportunities to take rewards for their investment that is pure risk. This strategy is different business to business because there are different infrastructures. Entrepreneur put more effort to organize resources in a helpful or valuable ways and have a superior profit in outcome. It is again very risky task since sometimes it is being made incorrect decisions. In order to manage resources in new ways it is always used research and have a good idea how the products or services are going to be in future which is always a cost to the organization.
Infopreneur introduced a new technology for marketing, in particular who markets their product or service via web sites (that calls as web – based marketing). Already there are some organizations that are doing web based data analysis. Infopreneur use Internet and start business publishing information in the current market. When marketing is being good more and more customers visit the web site and have been searching about the products.
Then one might think “how infopreneur earns money?” After product has been published web site becomes more popular and then makes money from advertisement, affiliate links and also selling E-books. Using this new technology both client and infopreneur can achieve advantages making money easily, can be seen all the information in one site, updating new information.
Considering above mentioned facts that I have decided to carry out a research on how will this new phase effect to the future market. This research will be based on disadvantages that can not be seen up to now by infopreneur or client since this is a new technology, how we can overcome if there are any disadvantages.
2. What went before Infopreneur?
It is something that involves risk factor very much called it as entrepreneur. In order to success a product or service there are three main production factors, those are land, capital and labour. Land means not only the land but all the belongings, natural resources of that particular land. As an example if there is native plants or minerals mined it is belongs to the land. Capital is not only the money but also human creation as product wealth. Labour is all human accomplishments that produce product success both physically and mentally. Labour also creates value to the product as land and the capital. These three factors work together and create product that needs in human life.
What is the fourth factor? It is entrepreneurship that is more creative and organize above three factors according to the market and human needs and it is facilitated other three factors to be more productive. Creative thinking would be the success of the business.
Entrepreneur is the person or persons who are make strategies for an organization or a company to make use of new things. This person’s creativity finds ways for the ideas to the market place and be benefited to the society. He is taking a huge risk behalf of the company. It can be success or fail. For an example Oliver Winchester was a successful shirt maker, but he bought the patents for the Henry lever-action repeating rifle. His faith in this invention, along with his efforts in marketing it, made it the most widely known rifle of its day and earned it the nickname of "The Gun That Won the West." This is all about creativity. He thought that it was more productive to make a rifle than shirts even thought he was a successful shirt maker. He had thought in a different way concerning the future market that worked for Oliver Winchester. There are different business situations for different entrepreneurs.
3. Advantages and Disadvantages of Entrepreneur
Entrepreneurs always reward with who come up with new ideas that is encourage making a better production and can be popularize the product with new ideas to have more profit. This is a good way to build a society which is creative and productive for the reason that people like to have reward by their creativity rather being punished if they not create. It is always a hard task continue competitive ideas in open market because anyone can come up with new ideas. Entrepreneur should keep eyes open customer interests and motivate and organize for everyone’s benefit.
In this method it is used lack of technology and identified some of the disadvantages. It is always convenience to have monthly payment but entrepreneurs do not have that luxury but they do not have an especial schedule to work with because they are the business owners. They decide what will be happen next in the business. Since they are the decision makers they have more responsibility about the future of the business which is quite difficult. Because decision making directly effect to the mistakes or improvements.
Most important thing is that it is not matched with the current technology. Some of them warring how to come over from geographical barriers and so on. Infopreneur came up to solve entrepreneurs’ inconvenience. Considering weaknesses of the previous system, infopreneur has come on top of that. He is a unique expert of something. It is been known that special thing, other people do not know. Those called as entrepreneurial spirit.
4. Current Usage of Infopreneur
In day today market everywhere technology can be seen. Every business involves and interacts with the new technologies. Therefore there should be a person who has a huge knowledge about the businesses, the technology and also how the technology uses for the particular business in useful manner. Infopreneur is a good person for this task because he has good knowledge about the business and also marketing. They are selling information which created their own and also selling information of other sources after modify the original information. Some times it is free to read anyone. Books, videos, special reports, booklets, audit forms are widely used to deliver information. In that case they earn money by advertisements which regards to those information. Since there are plenty of information sellers it is hard to survive in the market. Then they are selling and sharing information free of charge. It is the success behind the infopreneur. Different people have different definitions for Infopreneur.
It is obvious that people are searching for high quality products, and also they trying to get information different topics. The easiest gateway to access information is Internet. Every day more and more websites are being born, and people from all over the world are searching for that special item, or trying to find information that will help them in their daily living.
“What is the difference between an Entrepreneur and an Infopreneur on the Internet? The Entrepreneur sells products and services to people on the net. The Infopreneur shares his or her passion and knowledge through simple and real quality pages. ” (landscape-solutions-for-you.com, 2008)
According to this definition which was commented by the current Infopreneur in the market, it is trying to be special using the quality of the pages. It says that the current technology should be used by the infopreneur otherwise it can not be out of the ordinary from others.
“An infopreneur is an entrepreneur who earns a living from information services and knowledge intensive services.” (Anastasios politics, 2004)
According to this definition infopreneur is a person that selling information services and knowledge intensive services and again he is giving creative ideas to the business improvement. Infopreneur identified new kind of business transportations due to new technologies.
Considering both the technologies it can bee seen that the technology usage of the internet highly effect to the infopreneur.
4.1. Benefits of infopreneuring
It can be starts in low cost. It is not like selling wares in a supermarket. It does not want separate large store, plenty of staff or huge capital. Hence it deals with the Internet.
When doing an online business it is automatically catch the global market. Internet it does not have any geographical barriers. Anyone can access the Internet from any where. And also the infopreneur can operate from anywhere he can manage.
5. Technology Effects
In order to survive in the market should use most recent technologies that available in current industry. As an example www.corda.com that has data visualization software. It is a company that analyse data using online data visualization software and it displays the data variations in industry. Profit has been made selling the services at request of an organization.
In this case there should be many more data visualization software that has been doing the same task but the corda data visualization company in competitive with others because of the technologies they used. For an example it is used AJAX technology that is relatively new in market.
AJAX stands for Asynchronous Java and XML. It is been heavily used in modern web page development. If want to be especial in industry one can use the latest technologies such as AJAX. It is collection of technologies that web development technique for creating web applications it is targeting to increase usability, speed and interactive of web pages.
Figure 5.1
Figure 5.1 describes how the AJAX technology works in web application mode. It is clearly indicated that Ajax engine passes data asynchronously (without waiting for response to the HTTP request) to the user interface. Because of this process user does not wait so long in front of browser it gives quick feet backs that makes user happy. AJAX makes it possible for most of the processing work for web page interaction to take place between the server and the browser, not requiring the user to wait for the entire page to re-load each time a request is processed. Hence it is sent only the necessary data to the server there is only limited processing on the server side. It is again increase the efficiency. It is good technology to use in online information selling.
Infopreneur is always updated with the new technologies. They are also using a technology that tracks country IP address and then sells information according to the country. It is again a latest technology has been used. Using this technology it is easy to track the country and sells information according to the country.
For an example if there is a site that want to collect friends from different countries. Assume that the have given it to infopreneur. It is easy to find friends inside the country rather that outside, tracking country IP can use an advertisement that shows own counties people when they log in to there facebook account or email account.
Even though infopreneur makes money when you stay at your house it is very competitive in the market. Because of frequently changing technology it is always should be updated and also others will catch up your technology very quickly.
5.1 Use of Technology
Depending on the way technology is used out come is differing. Good infopreneur carryout continuous learning process to maintain the quality of the software. For example corda maintain its reputation with the other data visualisation products in the online market, because it is updated by latest technologies. Developing a web site is easy but it should be with the current standard and competitive with others.
There are plenty of technologies have being used to develop websites and pages. As mentioned above it can be apply latest technologies that people can see the different. AJAX is one of the best technologies since it create fast response from the server. Internet surfers clearly identify the different surfing a normal website and AJAX embedded website. Web service .Net 3.5, PHP 5, and the web 2.0 are the other latest technologies of developing a attractive websites and pages that may helpful to infopreneur in the future.
6. Future of the Infopreneur
Millions of websites been published in a year so that means billions of information flowing in the internet. Information has some value on it. But in future that value will be declined, because of the competition of the infopreneur it is trying to sell information at least cost. In order to sell information online should have a website that embedded latest technology. It makes customer really interesting since they can search exactly the information they want by least cost.
It will be sell information on the mobile phones using GPRS technology as well as the Internet. It is possible to locate the mobile using mobile signal phone and it will transmit the information according to the location. Such as weather reports, not according to the whole country but according to where you are now. For example London weather different from new castle weather, so if mobile located in London, London weather is displayed in the screen.
In future it will be possible to track network IP and distribute information among the network. I will be more efficient than tracking country code. For an example if I want to sell information regarding university students, then I can track the network IP’s of universities and put an advertisement that I want. Then those who log in to the university website can see the advertisement. Infopreneur should be creative and should be use the latest technical aspects in order to be a success infopreneur.
In the future there will be no print papers only e-papers and no televisions because infopreneur makes life easy. It is decreasing and decreasing the value of the information so then there will be a time that all papers print online as e- papers and the television will be internet television. Since Internet does not have any space problem (one copy can read millions of people) there will be a news paper with thousands of articles submits by the thousands of journalist. Smart infopreneur use these development of the world and the internet and sell information creatively by using technologies.
References
CORDA Technologies Inc (2008) last accessed 10 November 2008 at: www.corda.com
Charney, A and G Libecap. (2000). Impact of Entrepreneurship Education. Insights: A Kauffman Research Series. Kauffman Center for Entrepreneurial Leadership.
Stephanie chandler, (2006) From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products,
Vadim Kotelnikov, inventor and founder, ten 3 business e- choch, Business skills. Last accessed 01 December 2008 at: http://www.1000advices.com/guru/infopreneur_byvk.htm
St. pertersburg Times online last accessed 26 November 2008 http://www.sptimes.com/News/032901/NIE/Who_is_an_entrepreneu.shtml
Jeff Glaze, (2007) The Alphabet of the Entrepreneur last accessed 20 November 2008 at: http://www.atlantaevent.com/articles-entrepreneurs.htm
How To Become An Infopreneur last accessed 14 November 2008 at
http://www.niche-build-it.com/infopreneur.html
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